In our last blog, we discussed the elements that contribute to a potential guest’s perception of what kind of experience they will have with you. That was about first impressions and securing that first booking. But what about after they’ve stayed with you? How does your brand image impact repeat bookings?
Brand image is about more than a great logo and website; it encompasses your quality of customer service, speed of inquiry response, and general professionalism as well. Guests will remember and recommend your brand from the experience that they had with you. Building and maintaining your brand image requires consistency of quality, speed, and reliability in order to create a positive experience that creates trust and leaves a lasting impression.
When a client or guest is trusting of a company, it can put you at a competitive advantage, allowing you to practice product extension strategies such as concierge services or gear rental partnerships. Continued trust and recognition will ultimately lead to repeat bookings, new guest and homeowner referrals, and increased revenue that will continue the growth of your company.
As business owners, brand image can be easily forgotten as owner acquisition and property management take the main focus. However, your bookings and revenue can be highly influenced by your brand image, making it a very important element of your company.