KEYWORD RESEARCH
Comprehensive keyword research is necessary to ensure that Paid Search ads show to the right people at the right time.
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Comprehensive keyword research is necessary to ensure that Paid Search ads show to the right people at the right time.
Tracking of leads, calls and bookings needs to be implemented correctly to ensure accurate ROI and CPL reporting.
Analyzing all available historical data allows for a more optimized account build out and marketing strategies for vacation rentals that set you up for success.
Once research is completed, the account is built out in an organized and efficient manner, and ads are launched.
The account build includes ad copy and landing page split tests, to understand what wording and content works best.
Remarketing ads are designed based on specific content that users visit, and can be specific to properties as well.
Ongoing bid adjustments are made to allocate more spend towards top performers, and pull back on slower keywords.
Additional keywords are added as needed, based on learnings from search query reports and competitor research.
As ads bring in more and more data, revisions are made to focus on wording that produces better results.
As A/B tests yield actionable results, more A/B tests are added to hone in on the optimal wording and content.
Custom reporting is created and shared weekly in Google Data Studio, to focus in on each client’s unique KPI’s.
Both scheduled and on-demand reviews are available to understand past performance and plan ahead for future campaigns.