When it comes to Search Engine Optimization, there are many steps involved. Think of it as making a sandwich: Each ingredient plays an important role in the process and adds more flavor, just like how the steps of SEO enhance the overall functionality and performance of your website. So, what’s the recipe for success? It’s a combination of the following tools, each executed to perfection.
When it comes to building a website, you want it to be interactive, responsive, user-friendly, and attractive. Having a solid developed website as the base—or bread of the sandwich—is the start of solid SEO. Just like a sandwich, no one will eat it if it does not look good. Appearance is everything.
Making your site well-known and popular across the internet is a must. Reaching out to familiar or local businesses in your area is the process of external linking. You want your site to be located on already established websites. This extends your reach to a larger audience, and your digital visibility will get stronger, too. Ultimately, you want your site seen often and by a like-minded audience.
Just like the pickles on a sandwich, properly researched keywords add that extra bite to your site! The key is to use words that are popular, but also relevant to the topic at hand.
Giving an overall description of each page is a strong way to be placed higher on search engines. Including keywords and tags that are popular also gives a good push to the page’s visibility. Metadata is the unique flavor and all-around description of your content.
Once you have viewers on your site, you want them to stay there. Adding links to other pages of your site is a strong and effective way to assist users in navigating to the rest of your site. Make sure the links are relative. For example, if they are reading about a property that is currently listed, link your viewers to a page of reviews left by previous guests. Get people to your site and keep them there!
At the end of the day, what really makes a sandwich taste great is the meat. Think of the content of your site as the meat of your sandwich: If its low quality, your site will be, too. Our writers produce content that is engaging and includes the most accurate verbiage for the best user experience. People love to learn and be entertained. Find a balance between fun and quality content and you are set.
Every sandwich has its own style, flavor, and overall concept. This is very relatable when it comes to SEO. When thinking about using the ingredients of the SEO Sandwich, make sure to apply your team and company’s overall personality. That is the secret in the sauce!
The BIZCOR® SEO Sandwich is always made fresh and ready to order.
NOW TAKE A BITE!