As we enter the holidays skating into the new year, we want everyone to achieve their Digital Marketing goals. Follow this playbook until you SCORE MORE BOOKINGS:
SEO Slapshot
Perfectly placing keywords throughout your meta titles and descriptions as well as spaced throughout the content will set you up for your best shot and will increase bookings. Bringing you closer to your goal.
Perfect Pay-Per-Click Pass
When you set up a proper Pay-Per-Click campaign you have positioned yourself for success. Optimizing your pages for conversions is like passing the puck in the right spot for your teammate to score!
Email Marketing Hat Trick
After your guests enjoy their vacation, email marketing strategies will allow your team to continue the relationship after the trip ends by having them come back for more vacations and bookings, resulting in scoring more goals and earning more money!
Web Development Goal Tending
The strength of your team is based on your work ethic, daily practicing and enhancing skills and technique. Overall development of your website will result in increased bookings and extra revenue, as well as prevent your opponents from scoring!
After reviewing these steps, you will have a smoother path to skate towards your goals going into the new year.
When it comes to Search Engine Optimization, there are many steps involved. Think of it as making a sandwich: Each ingredient plays an important role in the process and adds more flavor, just like how the steps of SEO enhance the overall functionality and performance of your website. So, what’s the recipe for success? It’s a combination of the following tools, each executed to perfection.
Fresh- Baked Responsive Web Development
When it comes to building a website, you want it to be interactive, responsive, user-friendly, and attractive. Having a solid developed website as the base—or bread of the sandwich—is the start of solid SEO. Just like a sandwich, no one will eat it if it does not look good. Appearance is everything.
Kosher Pickled Inbound Links
Making your site well-known and popular across the internet is a must. Reaching out to familiar or local businesses in your area is the process of external linking. You want your site to be located on already established websites. This extends your reach to a larger audience, and your digital visibility will get stronger, too. Ultimately, you want your site seen often and by a like-minded audience.
Crisp Hand-Picked Key Words
Just like the pickles on a sandwich, properly researched keywords add that extra bite to your site! The key is to use words that are popular, but also relevant to the topic at hand.
Perfectly Crafted Aged Sharp Meta Data
Giving an overall description of each page is a strong way to be placed higher on search engines. Including keywords and tags that are popular also gives a good push to the page’s visibility. Metadata is the unique flavor and all-around description of your content.
Locally Sourced-Sweet Internal Linking
Once you have viewers on your site, you want them to stay there. Adding links to other pages of your site is a strong and effective way to assist users in navigating to the rest of your site. Make sure the links are relative. For example, if they are reading about a property that is currently listed, link your viewers to a page of reviews left by previous guests. Get people to your site and keep them there!
100% Organic Traffic Attracting Content
At the end of the day, what really makes a sandwich taste great is the meat. Think of the content of your site as the meat of your sandwich: If its low quality, your site will be, too. Our writers produce content that is engaging and includes the most accurate verbiage for the best user experience. People love to learn and be entertained. Find a balance between fun and quality content and you are set.
BIZCOR® Special Sauce
Every sandwich has its own style, flavor, and overall concept. This is very relatable when it comes to SEO. When thinking about using the ingredients of the SEO Sandwich, make sure to apply your team and company’s overall personality. That is the secret in the sauce!
The BIZCOR® SEO Sandwich is always made fresh and ready to order.
NOW TAKE A BITE!