One of the best ways to build confidence within your business from the outside world looking in is through Google Reviews. To break it down in simplest terms, Google Reviews is the digital version of word of mouth for your business. Simply put, reviews are one of the avenues to attracting new clients and customers.
Check out these 10 steps to success:
With any client-facing position, the easiest and most direct way to get a review is simply asking one of your clients to write one!
Your clients can’t write a review if they don’t know how. Show them the way!
Adding personality to a message enhances chemistry, increasing the chance of them leaving a review.
Clients will hesitate to leave a review if the process seems confusing. Make it as user-friendly as possible.
If you have multiple locations, 3rd party programs can help you keep extra eyes on your reviews at all times.
Regardless of the way you communicate with your clients, always nicely ask for reviews through any mode of communication and channel you use.
Every now and then it’s okay to offer an incentive for a client to leave a review. Offering a discount or holding a potential contest can help produce new reviews.
Responding to clients’ reviews directly will show other viewers and other potential clients the effort and care you put into your client relationships.
Having a link from your email signature can direct current and potential clients to your review portal.
Leaving a review can be time-consuming and can be seen as a chore if the review process is too basic. Make it fun and interactive so people want to leave a review off entertainment alone.
After these steps are studied and implemented, you will see a close correlation between reviews and revenue!
Email marketing is engaging with your current and potential clients through email. Here are 13 facts about how Email Marketing is so effective, it is freighting:
The return on your investment will be faster than expected!
Email marketing makes the amount of money you pay for a client acquisition shrinks in size!
Your Guests eyes will be constantly glued to their inbox because of the emails you send!
People will take advantage of your special promotions!
Email marketing allows potential guests to see your properties!
Viewers will know about your great location!
Others will learn about your high level of service!
Additional services and amenities you offer will be discovered.
Your guests will stay loyal to you rather than visiting your competitors!
By engaging with your clients every month your relationship with your guests will be at its best!
Email lists that you’ve been building will be productive when resent for another list of viewers or potential clients!
Inquires from potential guests could flood your inbox resulting in increased reservations!
Throughout all ways Email Marketing is effective and productive, after studying and understanding these 13 freighting facts, you will see your guests come back year after year!