One of the best ways to build confidence within your business from the outside world looking in is through Google Reviews. To break it down in simplest terms, Google Reviews is the digital version of word of mouth for your business. Simply put, reviews are one of the avenues to attracting new clients and customers.
Check out these 10 steps to success:
Requesting Reviews
With any client-facing position, the easiest and most direct way to get a review is simply asking one of your clients to write one!
Explain the Instructions
Your clients can’t write a review if they don’t know how. Show them the way!
Make It Personal
Adding personality to a message enhances chemistry, increasing the chance of them leaving a review.
Keep It Simple
Clients will hesitate to leave a review if the process seems confusing. Make it as user-friendly as possible.
Third Party Help
If you have multiple locations, 3rd party programs can help you keep extra eyes on your reviews at all times.
Friendly Reminders
Regardless of the way you communicate with your clients, always nicely ask for reviews through any mode of communication and channel you use.
Give a Reason to Review
Every now and then it’s okay to offer an incentive for a client to leave a review. Offering a discount or holding a potential contest can help produce new reviews.
Be Responsive
Responding to clients’ reviews directly will show other viewers and other potential clients the effort and care you put into your client relationships.
Email Signature Link
Having a link from your email signature can direct current and potential clients to your review portal.
Change It Up
Leaving a review can be time-consuming and can be seen as a chore if the review process is too basic. Make it fun and interactive so people want to leave a review off entertainment alone.
After these steps are studied and implemented, you will see a close correlation between reviews and revenue!
Happy Thanksgiving!