LOADING

OUR STRATEGY

TO DRIVE DIRECT BOOKINGS

STRATEGY SETUP

KEYWORD RESEARCH

Comprehensive keyword research is necessary to ensure that ads show to the right people at the right time.

KPI CONFIGURATION

Tracking of leads, calls and bookings needs to be implemented correctly to ensure accurate ROI and CPL reporting.

HISTORICAL ANALYSIS

Analyzing all available historical data allows for a more optimized account build out that is set up for success.

ACCOUNT BUILDOUT

Once research is completed, the account is built out in an organized and efficient manner, and ads are launched.

SPLIT TEST SETUP

The account build includes ad copy and landing page split tests, to understand what wording and content works best.

REMARKETING DESIGN

Remarketing ads are designed based on specific content that users visit, and can be specific to properties as well.

POST-LAUNCH MONTHLY MANAGEMENT

BID MANAGEMENT

Ongoing bid adjustments are made to allocate more spend towards top performers, and pull back on slower keywords.

KEYWORD EXPANSION

Additional keywords are added as needed, based on learnings from search query reports and competitor research.

AD COPY REVISIONS

As ads bring in more and more data, revisions are made to focus on wording that produces better results.

A/B TESTS

As A/B tests yield actionable results, more A/B tests are added to hone in on the optimal wording and content.

CUSTOM REPORTING

Custom reporting is created and shared weekly in Google Data Studio, to focus in on each client’s unique KPI’s.

STAKEHOLDER REVIEWS

Both scheduled and on-demand reviews are available to understand past performance and plan ahead for future campaigns.

WE DON’T SET IT & FORGET IT...

Harness the Power of BIZCOR's PPC Strategy Today

GET STARTED NOW

logo x

  • This field is for validation purposes and should be left unchanged.