When developing a website or trying to enhance an existing one, there are steps to take and important fundamentals to practice. Similar to a sports mindsight, you need to outwork and outplay your competitors. Follow this game plan below to increase and maximize the performance of your site.
You obviously want to design your website; however, you need to go into it with a clear direction. The first time a viewer sees your site can be the deciding factor if they become a customer or not. Designing your site should be a growing process. Build your site based on the next steps, not the final steps. Stick to the plan.
You want your site to be as fast as possible. Users won’t stick around or spend much time on your site if it takes them forever to get the information they are looking for. Not only will a faster site interest viewers and potential clients, but search engines also factor your loading speed into their rankings. As your speeds increase, so will the success of your website.
If you get too complicated with your web design, it could hurt the value of your site and your chances of attracting new clients or customers. Complicated graphics and animations should be avoided. When it comes to audience attention spans, it is important to remove things that could be distracting or take the viewers away from the message you are trying to convey.
Make sure the images you select are images that enhance the authenticity of your site and company. Only use high-quality stock photography and hire a professional real estate photographer for your listings. Low-quality images will reflect poorly on your listings and your brand.
In today’s digital world, the majority of people have smartphones. According to Google, around 61% of mobile users are unlikely to return to your site if they had trouble accessing it and navigating through it. Your competitors could acquire the attention of the viewers that recently bounced from your site.
Never stop testing your site. Evaluating the strengths and weakness of your website is always encouraged. You can continue to implement the things that are working well and eliminate the things that are hurting or weakening your site’s performance. Practice makes perfect.
After properly studying these fundamentals of a strong and effective website, you will learn how to focus in on what needs to get done to maximize the power and presence of your website and business.