Before you know it, February 5th will be here, and do you know what that means? It’s #BookDirect Day! This year marks the 3rd annual campaign to educate travelers about the many benefits of booking direct.
Why educate your guests?
You may be surprised, but most guests don’t realize there is a better way to book than going through OTAs like HomeAway, TripAdvisor, VRBO, and Airbnb. Not only do third-party bookings mean additional fees for both guests and owners alike, but it also means guests are losing out on amazing perks and advantages they might only learn about directly from you.
How to participate:
If you’re wondering how you can participate in #BookDirect Day on February 5th, 2020, Amy Hinote at VRM Intel offers the following suggestions:
- Use the hashtag #BookDirect on Twitter, Facebook, Instagram, and LinkedIn to bring attention to the many advantages of booking vacation rentals directly with managers or homeowners instead of on third-party channels.
- Send out an email campaign to past and prospective guests with a message about the value of booking direct, booking local, and booking smart.
Dust off your email list!
Now is the time to talk to your email marketing manager about creating a compelling email campaign for #BookDirect Day that will drive home the importance of skipping the OTAs. Be sure to post your campaign to social media with the hashtag #BookDirect to get it trending and join in this grassroots effort!
Don’t have an email marketing manager? Contact info@bizcor.com today and ask how we can help you get your message out to past and prospective guests!
