Too much information or a complicated design can and will overwhelm the viewer. There should be a balance between creativity and professionalism.
Making sure your site will be easily viewable on mobile devices is a major key to success. According to Google statistics presented in a VRM Intel article, 94% of smartphone users search for local information on their phone directly.
More exposure for your business should be the goal and purpose of your site, especially in the vacation rental industry. Your design should provide regional expertise based on the location you are marketing. Make sure people can identify your business with your design.
A graphically complicated design can bog down your loading time and frustrate prospective viewers. Make sure your site has the proper server infrastructure and bandwidth to support your design with ideal site loading speed.
The idea behind a simple yet user-friendly design is to allow your current and potential guests to browse your brand and site with ease. Make sure your navigation menu has no more than 7 items and be descriptive with your labels. The key is to have your viewers use the site and stay there longer than 5 seconds.
Throughout the world of web design, there is an endless number of directions, paths, and routes you can take based on your ultimate business plan and goals. After studying and implementing these tips, the interactions between your site and potential clients will increase.