Are you looking to increase rental rates? If so, chances are you’ve utilized a variety of outwards-facing marketing strategies to attract potential new guests. But, one thing that the majority of vacation rental managers oftentimes forget is that, sometimes, your best chance for improving rental rates isn’t through finding new guests, it’s keeping past guests happy and in the loop so you can better your guest retention rates. This is where social media comes into play, and this is where BIZCOR shines!
Why Social Media Guest Retention?
Though SEO, paid search, and other outward means of marketing are certainly effective, the easiest guests to convert are almost always guests that have used your services in the past! And, because social media gives you immediate access to past guests, as well as those who are most likely interested in what you have to offer, it’s incredibly important to make sure you consistently use this extremely powerful weapon in your marketing arsenal. Other reasons include:
- High Conversion Rate: Chasing after guests who have never been to your rentals can be difficult, but if guests have a good idea of who you are, know you’re a good company, and have stayed at your rentals before, you have a much better chance of attracting another purchase! In other words, past guests offer the highest conversion rate out of any site view online, and social media aids in improving that guest retention rate.
- More Reviews (and Higher Search Ranking): Did you know reviews are one of the primary ranking signals on Google? This means you need to do everything you can to attract as many quality reviews as possible, and interacting with your consumer base via social media outlets is one of the best ways to do this. The more you solve problems, the better chance you have to get those reviews and jump up the search rankings.
- Improved Reputation: At the end of the day, having a reputation as a company who responds to complaints over social media and is actually there to help not only can provide you with more reviews, but also simply make you more attractive to current and future guests in general. Social media can help make this a reality; you just need to take advantage!
What BIZCOR can Do to Help
From guest retention and customer service strategies to blog posting and sharing, BIZCOR can help you come up with the best plan to make your social media accounts as active – and effective – as possible! This means creating email lists from your social media followers, asking for reviews to help improve your ranking on Google, and even helping you come up with a plan to decrease response time on complaints or messages received over social media. All of this adds up to better utilized social media accounts and increased guest retention!
Interested in utilizing social media for guest retention, or any of our other Search Engine Optimization services? Contact us today and we’ll help you utilize your social media outlets to their fullest extent!
SUCCESSFUL SOCIAL MEDIA
Social media is more than just a couple of posts; it’s about engaging in conversation and creating buzz that increases reservations.
READY TO GET SOCIAL?
Contact our team to learn how we will develop a successful social media strategy today!
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