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Welcome Streamline clients! If you are hoping to fix the maps on your site that say “Development Purposes Only,” you’re in the right place! Depending on if you are launching a new site with a dynamic map, or if you had a working map in the past that is no longer working, there are two directions you will take for the fix:

First application of maps on your site:

If you are adding a dynamic map to your site for the first time, you will need to follow the steps in this video:

Keep in mind that this Maps Javascript API can work with many dynamic map setups, this is not restricted to Streamline Clients.

If your site had working maps:

If the Google map on your site recently stopped working and is displaying a “Development Use Only” message, then that means you have reached your monthly map load limit. The good news here is that this means you are getting a lot traffic to your site! The unfortunate news is that because of the amount of traffic you’re receiving, Google is going to start charging for per map load for the remainder of this month.

All you will need to do to get your maps back up and running is set a budget inside of Google. Start with this link:

https://console.developers.google.com/billing

When you open the link, look for a white bar at the top of the page that mentions upgrading your account, then click on the blue button to begin the process of upgrading. If you do not see this white bar, skip to the next step.

After your account is upgraded, go to “Billing” > “Budgets & Alerts” to create a budget for your project. Usually if this is the first time you’re seeing this, a budget of $100 should be enough. Google will also set up alerts when you go through different percentages of your budget so you can keep a sharp eye on it.

Once all that is done, your maps should be up and running! If not, please go to https://bizcor.com/support/ to have us see what other issues might be causing the disconnect.

When it comes to maximizing your bookings, there are some ways to make your vacation rental welcoming to all members of the guest’s family, including pets. Here are some tips and tricks to consider when making your property pet-friendly:

No Ruff Housing

Make a set clear of rules for the pet owners to follow. Even though the vacation rental is pet-friendly, it is important for the guest to know some of the rooms or areas are for humans only.

Paw-fect Flooring

Don’t use carpet in order to avoid stains and other damage. Tile is your best bet. Other floorings such as linoleum and laminate are also great options. Rugs can be added to improve the design and can be thrown away if chewed or ruined by your pet in any way.

Pet-Proof

Use gates and other child-safety measures to prevent pets from going into restricted areas. Provide such materials for your guests, that way you know your rules are enforced.

Furless Furniture

Couch covers are suggested because it is easier to clean a cover rather than a whole couch. If you do not use a cover, try to select furniture with patterns or bright colors as they are good at concealing marks and stains.

Welcome the Pet with Open Paws

Show your guest that their pet is truly welcome by adding the pet’s name to the reservation list. You can have dog treats and toys prepared as a welcome package for your furry guests as well.

“Pets are people too! We love pets and celebrate them.” – Kim Hermon (Big Bear Vacations)

Once your property is prepared and your rules are clear, you can start to maximize your bookings by making your vacation rental pet-friendly!

When it comes to creating the design of your website there are many factors to consider. It can be hard to pick out the truly useful tips and advice when doing your own research. We’ve narrowed down some key factors and focus areas for your next web design:

Creative And Clutter-Free

Too much information or a complicated design can and will overwhelm the viewer. There should be a balance between creativity and professionalism.

Mobile Friendly

Making sure your site will be easily viewable on mobile devices is a major key to success. According to Google statistics presented in a VRM Intel article, 94% of smartphone users search for local information on their phone directly.

Be Authentic and Easily identified

More exposure for your business should be the goal and purpose of your site, especially in the vacation rental industry. Your design should provide regional expertise based on the location you are marketing. Make sure people can identify your business with your design.

Quick Load Time

A graphically complicated design can bog down your loading time and frustrate prospective viewers. Make sure your site has the proper server infrastructure and bandwidth to support your design with ideal site loading speed.

User-Friendly Navigation

The idea behind a simple yet user-friendly design is to allow your current and potential guests to browse your brand and site with ease. Make sure your navigation menu has no more than 7 items and be descriptive with your labels. The key is to have your viewers use the site and stay there longer than 5 seconds.

Throughout the world of web design, there is an endless number of directions, paths, and routes you can take based on your ultimate business plan and goals. After studying and implementing these tips, the interactions between your site and potential clients will increase.

When developing a website or trying to enhance an existing one, there are steps to take and important fundamentals to practice. Similar to a sports mindsight, you need to outwork and outplay your competitors. Follow this game plan below to increase and maximize the performance of your site.

Have a Game Plan

You obviously want to design your website; however, you need to go into it with a clear direction. The first time a viewer sees your site can be the deciding factor if they become a customer or not. Designing your site should be a growing process. Build your site based on the next steps, not the final steps. Stick to the plan.

Speedy Site Offense

You want your site to be as fast as possible. Users won’t stick around or spend much time on your site if it takes them forever to get the information they are looking for. Not only will a faster site interest viewers and potential clients, but search engines also factor your loading speed into their rankings. As your speeds increase, so will the success of your website.

Stay in the Zone Defense

If you get too complicated with your web design, it could hurt the value of your site and your chances of attracting new clients or customers. Complicated graphics and animations should be avoided. When it comes to audience attention spans, it is important to remove things that could be distracting or take the viewers away from the message you are trying to convey.

Picture Perfect Passing

Make sure the images you select are images that enhance the authenticity of your site and company. Only use high-quality stock photography and hire a professional real estate photographer for your listings. Low-quality images will reflect poorly on your listings and your brand.

Full Court Optimizations

In today’s digital world, the majority of people have smartphones. According to Google, around 61% of mobile users are unlikely to return to your site if they had trouble accessing it and navigating through it. Your competitors could acquire the attention of the viewers that recently bounced from your site.

Practice Makes Perfect

Never stop testing your site. Evaluating the strengths and weakness of your website is always encouraged. You can continue to implement the things that are working well and eliminate the things that are hurting or weakening your site’s performance. Practice makes perfect.

After properly studying these fundamentals of a strong and effective website, you will learn how to focus in on what needs to get done to maximize the power and presence of your website and business.

When it comes time to display, promote and list your vacation property for potential guests there are a couple of guidelines to follow that will increase your bookings and overall appeal to what you have to offer. Read about the Do’s and Don’ts of property listings below:

Property Pictures

Do invest in a photographer with a high-quality camera. It will pay off in the long run. Professional pictures of your property will increase interest on the end of the potential guests as well enhances the pictures of your website.

Don’t do it yourself. Pictures taken from a cellphone can look low quality and give off the perception that not a lot of effort was put in to maximize the listing.

(Sub-tip)– A study showed virtual tours can increase bookings by 20% (VRM Intel)

Rental Titles

Don’t  Name the room simply based on the number of beds. Guests will combine all 3- bedroom properties in the same category not allowing your property to stand out.

Do Make your listing unique. Allowing your property to stand out will get your best chance of reservations.

Property Description

Don’t Just throw any words in the description to try to enhance the property. Don’t be misleading. Forced wording can take away from the appeal of the listing. Make sure to change up the verbiage and not recycle descriptions. (anyone can claim terms such as “amazing, spectacular, glamorous”)

Do Display the property title. The more information you can give your potential clients will increase bookings. Tell a story that adds to the experience the potential guest will have. (explain how comfy the beds are or how the best nights rest was spent in this spot)

Listing Channels

Don’t use the same listing description across all platforms. Google and other algorithms will pick up on the duplicate content

Do Include keywords in your descriptions to make the property stand out. Make sure to vary your content so it resonates with different types of people that are browsing for vacation rentals.

After applying these steps your vacation property will stand out and your bookings will increase!

 

As we enter the holidays skating into the new year, we want everyone to achieve their Digital Marketing goals. Follow this playbook until you SCORE MORE BOOKINGS:

SEO Slapshot

Perfectly placing keywords throughout your meta titles and descriptions as well as spaced throughout the content will set you up for your best shot and will increase bookings. Bringing you closer to your goal.

Perfect Pay-Per-Click Pass

When you set up a proper Pay-Per-Click campaign you have positioned yourself for success. Optimizing your pages for conversions is like passing the puck in the right spot for your teammate to score!

Email Marketing Hat Trick

After your guests enjoy their vacation, email marketing strategies will allow your team to continue the relationship after the trip ends by having them come back for more vacations and bookings, resulting in scoring more goals and earning more money!

Web Development Goal Tending

The strength of your team is based on your work ethic, daily practicing and enhancing skills and technique. Overall development of your website will result in increased bookings and extra revenue, as well as prevent your opponents from scoring!

After reviewing these steps, you will have a smoother path to skate towards your goals going into the new year.

One of the best ways to build confidence within your business from the outside world looking in is through Google Reviews. To break it down in simplest terms, Google Reviews is the digital version of word of mouth for your business. Simply put, reviews are one of the avenues to attracting new clients and customers.

Check out these 10 steps to success:

 Requesting Reviews

With any client-facing position, the easiest and most direct way to get a review is simply asking one of your clients to write one!

Explain the Instructions

Your clients can’t write a review if they don’t know how. Show them the way!

Make It Personal

Adding personality to a message enhances chemistry, increasing the chance of them leaving a review.

Keep It Simple

Clients will hesitate to leave a review if the process seems confusing. Make it as user-friendly as possible.

Third Party Help

If you have multiple locations, 3rd party programs can help you keep extra eyes on your reviews at all times.

Friendly Reminders

Regardless of the way you communicate with your clients, always nicely ask for reviews through any mode of communication and channel you use.

Give a Reason to Review

Every now and then it’s okay to offer an incentive for a client to leave a review. Offering a discount or holding a potential contest can help produce new reviews.

Be Responsive

Responding to clients’ reviews directly will show other viewers and other potential clients the effort and care you put into your client relationships.

Email Signature Link

Having a link from your email signature can direct current and potential clients to your review portal.

Change It Up

Leaving a review can be time-consuming and can be seen as a chore if the review process is too basic. Make it fun and interactive so people want to leave a review off entertainment alone.

After these steps are studied and implemented, you will see a close correlation between reviews and revenue!

Happy Thanksgiving!

Email marketing is engaging with your current and potential clients through email. Here are 13 facts about how Email Marketing is so effective, it is freighting:

The ROI Is So Huge It’s Scary

The return on your investment will be faster than expected!

Acquisition Costs Go Down

Email marketing makes the amount of money you pay for a client acquisition shrinks in size!

Enhanced Attention

Your Guests eyes will be constantly glued to their inbox because of the emails you send!

Trick AND Treat

People will take advantage of your special promotions!

Potential Business

Email marketing allows potential guests to see your properties!

Best Location

Viewers will know about your great location!

Standing Out

Others will learn about your high level of service!

Impressing the Rest

Additional services and amenities you offer will be discovered.

Increased Engagement

Your guests will stay loyal to you rather than visiting your competitors!

Ultimate Trust

By engaging with your clients every month your relationship with your guests will be at its best!

Email Lists Produce Results

Email lists that you’ve been building will be productive when resent for another list of viewers or potential clients!

Hot Leads

Inquires from potential guests could flood your inbox resulting in increased reservations!

Throughout all ways Email Marketing is effective and productive, after studying and understanding these 13 freighting facts, you will see your guests come back year after year!

Get in the Ring and Generate Immediate ROI

Defeat the Competition

Get your website to the top of the search results for all relevant Google searches, making you stand out compared to other sites.

More Spectators in Your Corner

Bid higher for your biggest fans! If a return user visits your site, make sure your ad is front and center. These users are most likely to book and be at your next fight!

Live Audience

Real-time stats coming in LIVE via Google Analytics. This tells you the amount of revenue your ad spend is generating, giving you day to day updates on your progress and growth!

Know Your Opponent

With correct tracking in place, you can know exactly how much you are spending, and exactly what you are generating in terms of leads, revenue, and ROI.

Hire the Right Trainer

Having the right data and expert in your corner, PPC will be one of your most predictable marketing channels. This will be your best path to a championship!

Do

Keep It brief and effective
Don’t make your users work harder than they need to. Combine similar questions.

Use Visual Aids
Add icons to direct attention and assist in avoiding confusion.

Offer Assistance
Color coordination and hidden info boxes can assist the efficiency of the form.

Focus on your Goal
Like fitness, everyone has goals. Check to see if your forms are converting.

Give Affirmation
Include a confirmation message so the user knows their work is complete.

Don’t

Make it Difficult
Users will not be satisfied if the form is not easy to fill out.

Be Lacking in Direction
Giving people too open of a forum can lead to misunderstanding the questions being asked.

Ask Unnecessary Questions
Avoid extra information that doesn’t seem pertinent to the desired outcome.

Use Incorrect Formatting
Having a reset button too close to the submit button can annoy and discourage users.

Have No Purpose
Users won’t fill out the form if they don’tknow what they will get out of it.

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