When it comes to creating the design of your website there are many factors to consider. It can be hard to pick out the truly useful tips and advice when doing your own research. We’ve narrowed down some key factors and focus areas for your next web design:
Too much information or a complicated design can and will overwhelm the viewer. There should be a balance between creativity and professionalism.
Making sure your site will be easily viewable on mobile devices is a major key to success. According to Google statistics presented in a VRM Intel article, 94% of smartphone users search for local information on their phone directly.
More exposure for your business should be the goal and purpose of your site, especially in the vacation rental industry. Your design should provide regional expertise based on the location you are marketing. Make sure people can identify your business with your design.
A graphically complicated design can bog down your loading time and frustrate prospective viewers. Make sure your site has the proper server infrastructure and bandwidth to support your design with ideal site loading speed.
The idea behind a simple yet user-friendly design is to allow your current and potential guests to browse your brand and site with ease. Make sure your navigation menu has no more than 7 items and be descriptive with your labels. The key is to have your viewers use the site and stay there longer than 5 seconds.
Throughout the world of web design, there is an endless number of directions, paths, and routes you can take based on your ultimate business plan and goals. After studying and implementing these tips, the interactions between your site and potential clients will increase.
When developing a website or trying to enhance an existing one, there are steps to take and important fundamentals to practice. Similar to a sports mindsight, you need to outwork and outplay your competitors. Follow this game plan below to increase and maximize the performance of your site.
You obviously want to design your website; however, you need to go into it with a clear direction. The first time a viewer sees your site can be the deciding factor if they become a customer or not. Designing your site should be a growing process. Build your site based on the next steps, not the final steps. Stick to the plan.
You want your site to be as fast as possible. Users won’t stick around or spend much time on your site if it takes them forever to get the information they are looking for. Not only will a faster site interest viewers and potential clients, but search engines also factor your loading speed into their rankings. As your speeds increase, so will the success of your website.
If you get too complicated with your web design, it could hurt the value of your site and your chances of attracting new clients or customers. Complicated graphics and animations should be avoided. When it comes to audience attention spans, it is important to remove things that could be distracting or take the viewers away from the message you are trying to convey.
Make sure the images you select are images that enhance the authenticity of your site and company. Only use high-quality stock photography and hire a professional real estate photographer for your listings. Low-quality images will reflect poorly on your listings and your brand.
In today’s digital world, the majority of people have smartphones. According to Google, around 61% of mobile users are unlikely to return to your site if they had trouble accessing it and navigating through it. Your competitors could acquire the attention of the viewers that recently bounced from your site.
Never stop testing your site. Evaluating the strengths and weakness of your website is always encouraged. You can continue to implement the things that are working well and eliminate the things that are hurting or weakening your site’s performance. Practice makes perfect.
After properly studying these fundamentals of a strong and effective website, you will learn how to focus in on what needs to get done to maximize the power and presence of your website and business.
When it comes time to display, promote and list your vacation property for potential guests there are a couple of guidelines to follow that will increase your bookings and overall appeal to what you have to offer. Read about the Do’s and Don’ts of property listings below:
Do invest in a photographer with a high-quality camera. It will pay off in the long run. Professional pictures of your property will increase interest on the end of the potential guests as well enhances the pictures of your website.
Don’t do it yourself. Pictures taken from a cellphone can look low quality and give off the perception that not a lot of effort was put in to maximize the listing.
(Sub-tip)– A study showed virtual tours can increase bookings by 20% (VRM Intel)
Don’t Name the room simply based on the number of beds. Guests will combine all 3- bedroom properties in the same category not allowing your property to stand out.
Do Make your listing unique. Allowing your property to stand out will get your best chance of reservations.
Don’t Just throw any words in the description to try to enhance the property. Don’t be misleading. Forced wording can take away from the appeal of the listing. Make sure to change up the verbiage and not recycle descriptions. (anyone can claim terms such as “amazing, spectacular, glamorous”)
Do Display the property title. The more information you can give your potential clients will increase bookings. Tell a story that adds to the experience the potential guest will have. (explain how comfy the beds are or how the best nights rest was spent in this spot)
Don’t use the same listing description across all platforms. Google and other algorithms will pick up on the duplicate content
Do Include keywords in your descriptions to make the property stand out. Make sure to vary your content so it resonates with different types of people that are browsing for vacation rentals.
After applying these steps your vacation property will stand out and your bookings will increase!
As we enter the holidays skating into the new year, we want everyone to achieve their Digital Marketing goals. Follow this playbook until you SCORE MORE BOOKINGS:
Perfectly placing keywords throughout your meta titles and descriptions as well as spaced throughout the content will set you up for your best shot and will increase bookings. Bringing you closer to your goal.
When you set up a proper Pay-Per-Click campaign you have positioned yourself for success. Optimizing your pages for conversions is like passing the puck in the right spot for your teammate to score!
After your guests enjoy their vacation, email marketing strategies will allow your team to continue the relationship after the trip ends by having them come back for more vacations and bookings, resulting in scoring more goals and earning more money!
The strength of your team is based on your work ethic, daily practicing and enhancing skills and technique. Overall development of your website will result in increased bookings and extra revenue, as well as prevent your opponents from scoring!
After reviewing these steps, you will have a smoother path to skate towards your goals going into the new year.
One of the best ways to build confidence within your business from the outside world looking in is through Google Reviews. To break it down in simplest terms, Google Reviews is the digital version of word of mouth for your business. Simply put, reviews are one of the avenues to attracting new clients and customers.
Check out these 10 steps to success:
With any client-facing position, the easiest and most direct way to get a review is simply asking one of your clients to write one!
Your clients can’t write a review if they don’t know how. Show them the way!
Adding personality to a message enhances chemistry, increasing the chance of them leaving a review.
Clients will hesitate to leave a review if the process seems confusing. Make it as user-friendly as possible.
If you have multiple locations, 3rd party programs can help you keep extra eyes on your reviews at all times.
Regardless of the way you communicate with your clients, always nicely ask for reviews through any mode of communication and channel you use.
Every now and then it’s okay to offer an incentive for a client to leave a review. Offering a discount or holding a potential contest can help produce new reviews.
Responding to clients’ reviews directly will show other viewers and other potential clients the effort and care you put into your client relationships.
Having a link from your email signature can direct current and potential clients to your review portal.
Leaving a review can be time-consuming and can be seen as a chore if the review process is too basic. Make it fun and interactive so people want to leave a review off entertainment alone.
After these steps are studied and implemented, you will see a close correlation between reviews and revenue!
Email marketing is engaging with your current and potential clients through email. Here are 13 facts about how Email Marketing is so effective, it is freighting:
The return on your investment will be faster than expected!
Email marketing makes the amount of money you pay for a client acquisition shrinks in size!
Your Guests eyes will be constantly glued to their inbox because of the emails you send!
People will take advantage of your special promotions!
Email marketing allows potential guests to see your properties!
Viewers will know about your great location!
Others will learn about your high level of service!
Additional services and amenities you offer will be discovered.
Your guests will stay loyal to you rather than visiting your competitors!
By engaging with your clients every month your relationship with your guests will be at its best!
Email lists that you’ve been building will be productive when resent for another list of viewers or potential clients!
Inquires from potential guests could flood your inbox resulting in increased reservations!
Throughout all ways Email Marketing is effective and productive, after studying and understanding these 13 freighting facts, you will see your guests come back year after year!
Get your website to the top of the search results for all relevant Google searches, making you stand out compared to other sites.
Bid higher for your biggest fans! If a return user visits your site, make sure your ad is front and center. These users are most likely to book and be at your next fight!
Real-time stats coming in LIVE via Google Analytics. This tells you the amount of revenue your ad spend is generating, giving you day to day updates on your progress and growth!
With correct tracking in place, you can know exactly how much you are spending, and exactly what you are generating in terms of leads, revenue, and ROI.
Having the right data and expert in your corner, PPC will be one of your most predictable marketing channels. This will be your best path to a championship!
Keep It brief and effective
Don’t make your users work harder than they need to. Combine similar questions.
Use Visual Aids
Add icons to direct attention and assist in avoiding confusion.
Color coordination and hidden info boxes can assist the efficiency of the form.
Focus on your Goal
Like fitness, everyone has goals. Check to see if your forms are converting.
Include a confirmation message so the user knows their work is complete.
Make it Difficult
Users will not be satisfied if the form is not easy to fill out.
Be Lacking in Direction
Giving people too open of a forum can lead to misunderstanding the questions being asked.
Ask Unnecessary Questions
Avoid extra information that doesn’t seem pertinent to the desired outcome.
Use Incorrect Formatting
Having a reset button too close to the submit button can annoy and discourage users.
Have No Purpose
Users won’t fill out the form if they don’tknow what they will get out of it.
Our CEO Josh Guerra joined the Streamline Third Party Webinar. Josh goes into detail about the process and importance of Search Engine Marketing (SEM). One of the heaviest talking points Josh touched on is how adding property owners to your inventory will be one of the direct steps towards success. Watch the video here:
When it comes to Search Engine Optimization, there are many steps involved. Think of it as making a sandwich: Each ingredient plays an important role in the process and adds more flavor, just like how the steps of SEO enhance the overall functionality and performance of your website. So, what’s the recipe for success? It’s a combination of the following tools, each executed to perfection.
When it comes to building a website, you want it to be interactive, responsive, user-friendly, and attractive. Having a solid developed website as the base—or bread of the sandwich—is the start of solid SEO. Just like a sandwich, no one will eat it if it does not look good. Appearance is everything.
Making your site well-known and popular across the internet is a must. Reaching out to familiar or local businesses in your area is the process of external linking. You want your site to be located on already established websites. This extends your reach to a larger audience, and your digital visibility will get stronger, too. Ultimately, you want your site seen often and by a like-minded audience.
Just like the pickles on a sandwich, properly researched keywords add that extra bite to your site! The key is to use words that are popular, but also relevant to the topic at hand.
Giving an overall description of each page is a strong way to be placed higher on search engines. Including keywords and tags that are popular also gives a good push to the page’s visibility. Metadata is the unique flavor and all-around description of your content.
Once you have viewers on your site, you want them to stay there. Adding links to other pages of your site is a strong and effective way to assist users in navigating to the rest of your site. Make sure the links are relative. For example, if they are reading about a property that is currently listed, link your viewers to a page of reviews left by previous guests. Get people to your site and keep them there!
At the end of the day, what really makes a sandwich taste great is the meat. Think of the content of your site as the meat of your sandwich: If its low quality, your site will be, too. Our writers produce content that is engaging and includes the most accurate verbiage for the best user experience. People love to learn and be entertained. Find a balance between fun and quality content and you are set.
Every sandwich has its own style, flavor, and overall concept. This is very relatable when it comes to SEO. When thinking about using the ingredients of the SEO Sandwich, make sure to apply your team and company’s overall personality. That is the secret in the sauce!
The BIZCOR SEO Sandwich is always made fresh and ready to order.
NOW TAKE A BITE!